Optin email marketing is one of the most effective ways to reach targeted populations when you are selling a good or service over the Worldwide Web. This type of direct marketing works well for a few reasons. Let's take a look at what direct email marketing entails, and how it helps Internet businesses to grow.
To begin, let's examine how bulk email marketing works and why it is better than other traditional means of advertising. First, optin email is just that, optional. This means that customers choose to receive news and information about your website, your products, and/or your services. Because people opt to receive your email, they are more likely to be receptive to what it is you are offering.
Optin Email Is the Smart Advertising Alternative
If you have ever surfed the Web, and maybe stopped to subscribe to an online magazine or newsletter, you may have noticed at the bottom of the page some questions about optin email. You are usually asked to check off the categories that are of interest to you, and which companies and/or sites you would not mind hearing from via email. This is called optin email marketing.
For interest, you may see categories for cooking, gardening, fitness, women's apparel, animals, jewelry, etc. By checking off any of these categories, you are giving permission to receive email from companies that have to do with the categories you checked off. So if you love to garden, and you check off this category, you may receive emails from companies that sell gardening equipment and supplies. This is essentially how permission based marketing works.
Direct Email Marketing Is Different from Spam Email
It is important to realize that when you give permission to receive optin email, this is not considered Spam email. In fact, it is getting much more difficult to just randomly send advertisements out via email without any prior permission. To do so could land your company in hot water.
When customers request optin email, they are basically giving their permission to receive emails from your company that advertise your website and your products. This works better than telemarketing because as we all know, people hate to receive unsolicited phone calls when they are at home. In fact, the new Do Not Call Law is the direct result of overzealous telemarketing that has caused consumers to become not just a little aggravated but completely enraged with this unwanted intrusion.
When consumers pick up the phone to an uninvited telemarketing company, they either hang up or they completely tune out. It is very difficult to make sales is this fashion. However, optin email has become the fastest growing marketing method simply because it works.
Grow Your Business with Direct Marketing Online
Optin Email Info will be your guide to direct marketing using the Worldwide Web. You will learn about the different approaches to advertising, which methods work, and which methods need to be canned altogether. Direct email marketing seems to be the latest trailblazer in the world of advertising, simply because it works and people are receptive to it.
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