Marketing and Business Expansion are two critical concepts
for a business. The importance of these two principles requires a full
three-day course to address both topics. If you do not have a good understanding
of marketing and expansion, your business will never reach its full potential.
Marketing will be the lifeblood of your business. If you are
not marketing your products or services, no one will know you are in business
and what you can do for them. Much of the growth of your business will be based
on your ability to create a marketing message that people will respond to. This
course will teach you how to craft that marketing message.
The other part of the course will focus on business expansion.
The section on business expansion will involve raising capital and finding
funding for the business. One of the major reasons businesses fail is that they
are under-funded. This course will help you address that problem. You will
learn:
How to prepare financial statements to show potential
investors
Sources to raise capital
Managing the expansion
Knowing when and how to outsource
This course will have you prepared to grow your business through marketing and raising capital. You do not want to miss this!
Explanation of elements of success for entrepreneurs.
How networking can profit a business.
Define steps for growing your business.
Risks of expansion and how to not expand too quickly.
Outline the process for managing growth.
Expanding the power team to expand the business.
Determining how outsourcing can benefit your business.
How to raise the necessary capital for business expansion.
Steps for raising private capital.
Understanding cash flow statements and financial statements.
Ways that marketing can expand your business.
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