The World Wide Web
In the last ten years, the Internet has gone from something new that many of us had barely heard of, to something so huge it has easily taken over from television in its prominence in our daily lives. Not surprisingly, business has been quick to realize the implications for commerce and nearly all businesses are now embracing "the Web."
People use the Web for a host of reasons: for entertainment, for personal reasons, for business and for education just to name the main ones. There are some estimates on the size of the Web, but it's a very difficult thing to measure. In 1999, the indexable size of the Web was conservatively estimated to be in the region of 320 million pages. It has been said by many experts that the Web is growing by about a million pages a day since then, but other sources contest that estimate.
How Big Is It Really?
Today, estimates vary wildly but in the region of 10 billion pages seems reasonable to assume. For any businessman, this obviously represents a not-to-be-missed opportunity for business. Nothing off-line even remotely comes near the potential for reaching customers that the Internet does. Imagine a newspaper that reaches 10 billion customers? It's just not going to happen. Even a television show reaching 10 billion viewers is a marketing impossibility.
So it stands to reason that everyone is scrambling to get a slice of the action. But marketing on the Internet is not the same as ordinary marketing. There are many new concepts to be grappled with, and getting a good ranking with the search engines is pivotal to any presence on the Net.
Thus, a whole new discipline is springing up. That of Internet marketing. Many businesses simply need an introduction to the wonderful world of doing business online, including all-important marketing, website design, understanding keywords, and affiliate programs. It's also good to get started on website promotion tools to make the most of companies that will do your marketing for you. Instead of being intimidated by the concept of search engines, you can learn that they can be your business's friend and helper. It's also key to understand the difference between real world advertising and Internet advertising.
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